We recently interviewed a website developer who is making short work of the shopping industry. His goal is to enlighten consumers on various products that can make life easier. Thomas Sean, the owner of PaslodeBradNailer.info said to us
“Sometimes, you have to reinvent the wheel. Sometimes, however, you have to reinvent the wheel, so that you can fit a bigger machine on it. That’s kind of how a Paslode Brad Nailer is. They are amazingly light and trustworthy tools, and they have now made the hammer and nail obsolete in many homes. That includes mine!”
Eventually, we got round to talking about how his sites are put together, and what makes them unique to a shopper. The websites we see every day, that are packed full of banners and flash images, that distract us from why we actually went to the site are not something you will see from Thomas. He is a consummate professional when it comes to development, and likes to give the same kind of experience that he expects when he lands on a site. He has pulled off a very light and fast loading website, packed with interesting articles, and unobtrusive textual advertisements.
“It’s nothing new,” says Thomas, “that people really just want to find what they are looking for, be it a Paslode brad nailer or a refrigerator, and not be bombarded with adverts. Of course, some people don’t mind, but the ones that do bounce of your site like a rubber bal. Those visitors will never return, or bookmark you. So you need to appeal to 99% of the audience.”
PaslodeBradNailer.info has only been round for a short amount of time, but has received so much traffic that it is already climbing up the search engines. The results have also shown that the majority of visitors are from Canada and North America. The in-house search engine optimisation team have developed a great way to find the best areas of the USA and Canada to target, by visiting Google insights on a regular basis, and finding out where in the world they are searching from! They then implement local result into the site, so you can find your local dealers for buying your next Paslode brad nailer. You don’t need specific nails for a Paslode brad nailer, as any will fit the unit, so the website links to many different generic brad nails too.
If you are looking for industry news, there’s also a huge archive of articles there for you to read, so you can catch up on any tool releases, or any kind of carpentry tool news. This is ideal for the professional, the enthusiast and the hobbyist.
We would recommend that you contact the website developers if you would like to advertise or if you would like to apply for a job as a writer at the website.