Web CEO is the First SEO Software Based on Experimental Investigation into Search Engines.

Kherson, Ukraine, July 30, 2006 -- Keeping in mind the complexity of relationship between the search engines and the SEO business, Web CEO aims at high performance and maximum compliance with search engines' guidelines. Since search engines don't reveal their ranking rules ( that are vital for analysis of the ranking potential of a Web page ), the creators of Web CEO had to invent unique techniques of experimental analytics of search engines.

Basic distinctions between different SEO programs consist in how the software generates its optimization advice. Most SEO programs simply compare the researched page against the pages that currently occupy top positions for a given keyword. However, such programs exhaust their possibilities very soon: despite search engines apply the same algorithm to different pages, the leaders for the same search term show a wide diversity in how they use the keyword on their pages. That is why, once you decided to "copy the leaders", it's rather difficult - if not impossible - to figure out what you should finally do with your own page.

An alternative decision, says Web CEO, is to try and figure out the algorithm itself, instead of looking at the results of its work, i.e. the leading sites. Although Web CEO's optimization tool still includes the comparison against the top-10 pages, the final advice you get will be based on the so-called "Knowledge Base" which is compiled and updated by continuous investigations and monitoring of search engine algorithms.

Web CEO experts have recently revealed http://www.webproguide.com/seo-articles-index/SEO-Experiments/ some of their research models, as well as the facts they have obtained through such a research. Many of them are contradictory to what search engine optimizers used to believe. Among others, the research has been able to address the following issues:
- what specific tags of html-pages are ignored by the search pages;
- what symbols are considered separators of words by the search engines;
- what volume of information is read by the search engines on a given HTML page;
- whether search engines are able to effectively filter and fight keyword spam;
- how search engines index pages with Flash;
- whether search engines index the content of JavaScript and whether their robots are able to execute it;
- and more.

In the nearest future Web CEO is going to provide proven answers to the following burning questions of SEO:
- how search robots react to browser-side and server-side redirects,
- whether there are penalties for content duplication, and where the "similarity" of two copies starts;
- what is the filter of stop-words, and what exactly words it considers, and how it interacts with general keyword weight calculation.

Web CEO has gone even further and established an automatic monitoring of search algorithms, so any changes are immediately reflected in Web CEO's optimization advice through regular Knowledge Base updates.

Contact persons:

Sergey Neskhodovskiy
Chief editor - WebProGuide http://www.webproguide.com

Sergey Bondar
SE Analyst - Web CEO http://www.webceo.com

Web CEO, LTD

9 Sichnya St.15, Suite 421
Kherson 73000,
Ukraine

P: +38.055.232.53.71 ( Int'l )
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Published on:2006-06-30

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