Buy Backlinks- Are they worth the trouble?

One of the most common strategies for enhanced SEO value is to buy backlinks. The strategy which seems simple has undergone a lot of changes and an immediate improvement of page ranking is a thing of a bygone era. It is not important how you buy backlinks; rather it is more important how you make use of it, when you make use of it and the type of backlinks you buy. So what are the latest strategies which are employed by people to buy backlinks?

Different backlinks

Broadly backlinks can be divided into two categories:-

·   One way links

·   Two way links

One way links are those links which link to your sites only. Again there could be different types of one way link

o   Inert links – These links link to your site on the basis of exceptional content in articles in your website.

o   Reactive links- These types of links require you to search for sites which are relevant for your site so that you can negotiate with them to link with your site.

Two way links are the most popular form of links and forms a symbiotic relationship in which both the parties are benefitted by the link exchange. But there are many pertinent questions which arise when you indulge in these types of links. Since the PR of the home page and the PR of the inner pages differ; does it have a bearing on the efficacy of the backlinks? Relevancy is the most important point to be kept in mind while doing two way link exchanges. If your site is about taxi hire services it will be wise to have a deal with Hotel sites or tourist promoter’s site or even the Railways.

When you buy backlinks, they are done with the sole motto of increasing the search engine ratings. Another way to fool the search engine is to go for a three way backlinks. It involves three players and is considered a safer alternative for direct link exchange. But it is not recommended to go to such lengths to fool search engines.

Buying links seems a good practice and can produce results if it is consistent and continues for a longer period of time. Google take note of these links only if it remains for a longer time therefore the link should be active for a longer time. The linked sites should be relevant also to be noticed by the search engines. To buy backlinks is a good strategy but take care in selection.