Change the focus of the business plan and small business owners will finally make money quickly

If you want your small business to succeed then conventional business thinking is not going to get you there, you need an alternative business plan for small business . Specifically you need to readdress the focus of a traditional plan and stop skipping the most important elements, these being your vision and mission. Then and only then can you be assured of making money with your business.

This is the provocative claim from BusinessMagi, the leading UK-based business training and coaching company and creator of the PFM approach to business.

Pick up a book on business plans for small business, download a template from the web or even get a paper-form from your bank manager, and you will more than likely find your attention directed toward the products and services section and then financial accounting. But what if this is the wrong focus?

As Michael Christon from BusinessMagi states "Achieving business success often has little to do with your product or service. If, when starting up a small business, a business owner purely concentrates his or her efforts on product development they take their eye off the ball and ultimately lose direction. They forget why they are in business, they forget the overall purpose. Their business suffers, their life suffers and countless hours of time and effort are wasted. Essentially, any small business plan which creates this nonsensical focus is fundamentally flawed."

Christon's BusinessMagi have never been ones to shy away from seemingly controversial business thinking. Founded back in 2001, and following Christon's hugely successful career in sales and marketing, BusinessMagi have always strived for unadulterated practical business thinking which avoids the constraints of convention or unquestioned business tradition.

"In the past I have been quoted as saying one of the major keys to growing a business is saying "no" to customers. Admittedly on face value it seems a radical suggestion, however the business thinking behind it is rock solid. To quickly explain, the idea is based on the cold reality that too many businesses are crippled by customers who are quite simply wrong for that business. Surely it would have been better for the business owner to say "no" in the first place and avoid the misery?"

Christon continues, "The idea that most small business planning is fundamentally flawed is no different. It seems radical to suggest a lesser focus on product development however once again the business thinking is rock solid and based on reality."

"Before great business achievement can be realised, before product success can be enjoyed, the business owner must have a vision. Diving into product creation could be diving in the exactly the wrong direction! So any small business plan which forces this to happen at the birth of the business is creating a handicap for that business, stifling growth and hindering the company's ability to make money."

Christon's firm assertions are based on countless experiences where struggling small business owners have sought his advice but upon first meeting Michael were unable to answer what he believes is an elementary business question: 'Why? Why are you in business?'

"It is like having a top of the range car with all the mod cons," explains Christon, "and then setting out on a journey without any idea of the destination or route to take. No matter how many features of that car, no matter how comfortable you seemingly make it, or how much money you spend on it, the journey will ultimately end in failure. It's commonsense. For the journey to be successful you must have a destination - and so it is with business, to be successful you must have a clear vision."

BusinessMagi's PFM video-based business training is seeking to correct this common mistake by getting business owners, whether new or old, to focus on their vision. By first creating a substantial business vision that truly relates to what the business owner wishes to achieve, a sound and effective business plan for small business will be conceived. Solid business goals will become a natural consequence and from there effective strategy and structure will follow on. It is BusinessMagi's belief that this approach will accelerate the business success of the company, create faster profits and most importantly give longevity to the company.

In conclusion, Christon draws attention to a hidden yet crucial benefit for the small business owner, "A great business vision is motivating and rewarding, particularly when it is directly related to the business owner's personal ambitions. It isn't hard to realise that any business owner who truly knows why they are in business is far more likely to stay the course and achieve both business and personal success. That vision will always be their guiding light, drawing them ever closer to more money, more time, more life."

In essence, PFM is the business plan for small business success.

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