Nfinity Athletic Corporation, the first women’s high-performance athletic team sport footwear company expanded into the sport of Softball. To lead their team, Charity Butler was hired as Nfinity Softball Brand Manager. She will be responsible for the future development of the Nfinity’s Softball Brand by overseeing the design, marketing and production of the company’s Softball Division.
Butler comes to Nfinity with an extensive resume as a softball athlete. From High School Gatorade Will-to-Win National Athlete of the Year, NCAA Division I NSCA All-American and ESPN the Magazine Academic All-American to The University of Southern Mississippi Female Athlete of the Year, Butler made her mark as a successful student-athlete. In addition to her work on the field, she graduated with a 4.0 from the University of Southern Mississippi with a B.S. in Business Administration.
Butler then advanced into the professional fastpitch ranks in both the U.S. and internationally. After two seasons with the Michigan Ice Women’s Pro Fast Pitch Team and leading the club in most every offensive category, she joined the international circuit as a shortstop for the Swedish Skövde Saints Team. While in Sweden, Butler clenched a Swedish National Championship, posted stellar offensive numbers (including a .610 Batting Average and a .987 Slugging Percentage), and wrote her first book Prep Steps™ 31 Day Guide to Success for Female Student-Athletes.
In 2010, Butler retired from playing softball and focused her efforts on coaching and developing tools for female athletes in sport. She founded Exceed Sports, LLC an educational company for female student-athletes. In addition to writing Prep Steps™, she developed and produced a new DVD series, the Fi Hitting System™. Using the Fi™ concepts, Butler has conducted hitting camps across the U.S. and internationally.
“Charity’s passion for the game of softball and for life in general definitely caught our attention,” says Tate Chalk, CEO of Nfinity Athletic Corp. “Her knowledge and entrepreneurial experience will prove to be invaluable assets to the Nfinity Softball Brand, but her commitment to truly making a difference in the lives of female athletes and her dedication to the sport of softball made her a perfect fit for the Nfinity Family.”
About Nfinity Athletic Corporation
Founded in 2004, Nfinity is the first and only brand with a core focus of designing and engineering high-performance athletic footwear for female athletes. Nfinity develops innovative technologies that may reduce the chance of injury and specifically address the female biomechanics while delivering superior style, comfort and performance. Nfinity Athletic Corporation product line includes Women’s Basketball, Cheer and Volleyball, and their first non-shoe product, the Nfinity D-TEK Collection with d30™ technology. March of 2011 Nfinity will introduce their Women’s Softball product line. Nfinity manufactures in four different countries and distributes internationally to Australia, Canada, Columbia, Germany, Japan, New Zealand, Norway, Puerto Rico and the United Kingdom. Nfinity was ranked 9th on Inc. Magazine’s list of “Top 100 Consumer Product Companies” in 2008 and was named “Business Innovation of the Year” at the 2009 American Business Awards and “Product Developer of the Year” at the 2010 American Business Awards. Visit www.Nfinity.com for more information.
1226 Spring St NW
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